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BSc Marketing

University of London logo

BSc Marketing

University of London

Accredited Bachelor’s degree

Offered by the University of London

36-72 months

12 courses total, 10-12 hours per week

£15,521-£20,657 total cost

100% online

Lecture videos, live sessions, group feedback, and connection with instructors and peers

Launch your marketing career by earning your Bachelor of Science in Marketing from the University of London

The Bachelor of Science in Marketing provides a foundation for advanced and independent study by establishing a common platform of essential knowledge and skills. You’ll gain a unique insight into the role and function of marketing in our society and a global perspective on the ways marketing impacts different nations and peoples. A range of themes is offered to ensure that you get to appreciate the diverse, interdisciplinary nature of business administration and marketing and also gain or reinforce a range of conceptual, technical, quantitative and personal skills.

Experience a progressive degree structure that allows you to move from general modules to more critical or specialist modules. You will gain the ability to analyse real-life problems facing actual businesses and evaluate the effectiveness and limitations of different marketing and management solutions and practices.

What sets this program apart?

Earn a globally recognised degree
Earn a globally recognised master’s degree from the University of London with academic direction from Royal Holloway, a top 40 UK university.
Study on your schedule
Progress at a pace that fits your life, completing 12 courses over 36–72 months with a flexible weekly commitment designed for working professionals.
Learn from world-class faculty
Learn from internationally renowned experts at Royal Holloway’s School of Business and Management, University of London.
Real-world relevance
Develop the skills to analyse marketing challenges and implement practical strategies in professional settings.
Join a global learning community
Join a dynamic learning community and connect with peers around the globe to engage in learning activities where each student brings their unique perspectives.
Gain hands-on marketing expertise
Develop practical marketing theory and skills through immersive online learning, including videos, readings, discussions, quizzes, and tutorials.

Applications for the Spring 2026 cohort are closed!

Upcoming events

Stay tuned!

Additional resources

Spring 2026 applications are closed!

Request more information.


Accredited Bachelor’s degree

Offered by the University of London

36-72 months

12 courses total, 10-12 hours per week

£15,521-£20,657 total cost

100% online

Lecture videos, live sessions, group feedback, and connection with instructors and peers

Accredited Bachelor’s degree

Offered by the University of London

36-72 months

12 courses total, 10-12 hours per week

Launch your marketing career by earning your Bachelor of Science in Marketing from the University of London

The Bachelor of Science in Marketing provides a foundation for advanced and independent study by establishing a common platform of essential knowledge and skills. You’ll gain a unique insight into the role and function of marketing in our society and a global perspective on the ways marketing impacts different nations and peoples. A range of themes is offered to ensure that you get to appreciate the diverse, interdisciplinary nature of business administration and marketing and also gain or reinforce a range of conceptual, technical, quantitative and personal skills.

Experience a progressive degree structure that allows you to move from general modules to more critical or specialist modules. You will gain the ability to analyse real-life problems facing actual businesses and evaluate the effectiveness and limitations of different marketing and management solutions and practices.

What sets this program apart?

Earn a globally recognised degree
Earn a globally recognised master’s degree from the University of London with academic direction from Royal Holloway, a top 40 UK university.
Study on your schedule
Progress at a pace that fits your life, completing 12 courses over 36–72 months with a flexible weekly commitment designed for working professionals.
Learn from world-class faculty
Learn from internationally renowned experts at Royal Holloway’s School of Business and Management, University of London.
Real-world relevance
Develop the skills to analyse marketing challenges and implement practical strategies in professional settings.
Join a global learning community
Join a dynamic learning community and connect with peers around the globe to engage in learning activities where each student brings their unique perspectives.
Gain hands-on marketing expertise
Develop practical marketing theory and skills through immersive online learning, including videos, readings, discussions, quizzes, and tutorials.

Applications for the Spring 2026 cohort are closed!

Upcoming events

Stay tuned!

Additional resources

[Featured Image] A woman leads a team meeting in a conference room.

Build toward a degree at your own pace

Not ready to commit to a full degree? Start with a course. When you complete eligible courses, you may be able to have your learning recognised for credit if you are admitted and enrol in the BSc Marketing program. Gain in-demand skills while building toward a degree. Complete both of these eligible courses to potentially earn 30 credits, saving up to £1,556 ($1,946), and build progress toward a future degree.

Find out more

*Successful application and enrollment are required. Eligibility requirements apply. Each institution determines the number of credits recognized by completing this content that may count towards degree requirements, considering any existing credits you may have. Click on a specific course for more information.

[Featured Image] A woman leads a team meeting in a conference room.

Flexible, pay by module tuition lets you take on the right balance for your lifestyle

  • £15,521 to £20,657 tuition total

    With flexible payment options, you can pursue a high-quality education at the pace you choose.
  • Pay per module

    Tuition is paid by module on a pay-as-you-go basis equally across six terms. If you need to pause your coursework for a term, you won’t be charged for that term.
  • Funding your studies

    You may find potential sources of funding and scholarships here.

Choose your path: Direct entry or Performance-Based Admissions

Whether you have entry qualifications or professional work experience, earning a Bachelor's degree in Marketing can help accelerate your career. If you do not have the standard entry requirements for the Bachelor of Science in Marketing, the University of London welcomes applications via the Performance-Based Admissions route.

To qualify for Performance-Based Admissions you need a minimum of four GCSEs or a High School Diploma (or equivalent) and relevant work experience. If you gain Performance-Based entry to the degree, you’ll also need to achieve a pass (40% weighted average or higher) in one required module to remain on the course. You do not need to complete this module before you enroll, it will simply form part of your first term studying the degree.

Unsure which entry route is best for you? Simply apply via direct entry. If you don’t meet direct-entry criteria, your application will automatically be considered for Performance-Based Admission.

Spring 2026 applications are closed!

Stay tuned to join our next cohort.

Build toward a degree

When you complete these programs, you may have learning recognized for credit toward this degree, if you are admitted and enroll.¹

¹Successful application and enrollment are required. Eligibility requirements apply. Each institution determines the number of credits recognized by completing this content that may count towards degree requirements, considering any existing credits you may have. Click on a specific course for more information.

Prepare for this degree

These courses may provide you with a preview of the topics, materials and instructors in a related degree program which can help you decide if the topic or university is right for you.

Frequently asked questions

Your certificate will show that you have successfully completed the Bachelor of Science in Marketing. It will also show that the awarding body is the University of London with academic direction provided by Royal Holloway, University of London.

Students who take this degree will be ready to work in a range of marketing roles such as:

  • Brand Ambassador
  • Strategic Marketer
  • Marketing Manager
  • Campaign Designer
  • Consumer Analyst
  • Social Media specialist
  • Creative Manager

This programme leads to a recognised UK degree qualification. It does not have any additional professional accreditation at this time.

Spring 2026 applications are closed!

Stay tuned to join our next cohort.