Transform how you approach AI companion products by mastering the psychology of human-AI trust. You'll apply anthropomorphism concepts to categorize the human qualities users attribute to AI—classifying signals as warmth-related or competence-related to build actionable user profiles. You'll master the two-question warmth-and-competence survey that captures how users perceive your AI, rooted in decades of social psychology research. And you'll apply threshold-based decision rules that transform passive data collection into proactive user protection.

Build Trustworthy AI: Measure Human Connection
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Build Trustworthy AI: Measure Human Connection
This course is part of multiple programs.


Instructors: Coursera Support
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What you'll learn
Recogniz users form human-like attachments to AI companions.
Measure perceived warmth and competence using a standardized survey.
Determine the low trust scores require escalation to human support.
Skills you'll gain
Tools you'll learn
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March 2026
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